I’m not very photogenic, so I take selfies with a pen.

Here’s some highlight snapshots of me.

portrait of author

[Taken 10pm, back at TBWA office]

Me sitting at my laptop, the 50th tab open. 

A Google search bar show “synonym of chill”.

A Teams message pop up reminding the deadline is 60-min away.

portrait of author

[Taken 5:30am, on a marathon track]

Soft lights, a mic and too many eyes.

I performed my poem with a shaky voice, feeling like doing a presentation for 50+ clients under the stage.

Only this time, there’s applause instead of feedback or Q&A.

portrait of author

[Taken 8pm on stage at Tipsy Art, ‘Saigon Thơ Fest’ event]

Soft lights, a mic and too many eyes.

I performed my poem with a shaky voice, feeling like doing a presentation for 50+ clients under the stage.

Only this time, there’s applause instead of feedback or Q&A.

portrait of author

[Taken 11pm, halfway up a mountain in Vũng Tàu]

I was hanging on a rock with both hands, sweaty and smelly. The lights from the city far away look like tiny fireflies through the leaves. Tears filled my eyes. I miss my toilet at home so much!

portrait of author

[Taken back in 2020]

Me translating a philosophy book.

No ChatGPT in sight, just 10 online dictionaries and an identity crisis.

EXPERIENCE

COPYWRITER - TBWA, 7/2021 - 5/2025

  • Dig up insights, brainstorm ideas, and bring them to life.
  • Write across formats and categories: from brand concept to TikTok scripts, from kids’ animation to premium automobiles, tailored to varied audiences - gen Z, moms, high-end consumers…
  • Clients: Vinamilk, Mercedes-Benz, Panasonic, L’Oreal, Dulux

FREELANCE TRANSLATOR - TRE PUBLISHING HOUSE, 2020

  • Translated “The Socrates Express” by Eric Weiner into Vietnamese, published as “Lên Tàu Cùng Socrates”.

EDUCATION

RMIT UNIVERSITY, 2015-2019

  • Bachelor of Professional Communication (with Distinction)

From graphic design to interior spaces, see the breadth of my creative explorations.

More projects

thumbnail dự án

Artwork

Illustrationsketches

Explore

thumbnail dự án

Web & Brand Copywriting

OKO Branding & Website

Explore

thumbnail dự án

Personal Poetry Page

Thủ Thỉ Thành Thơ

Explore

I’m not very photogenic, so I take selfies with a pen.

Here’s some highlight snapshots of me.

[Taken 10pm, back at TBWA office]

Me sitting at my laptop, the 50th tab open. 

A Google search bar show “synonym of chill”.

A Teams message pop up reminding the deadline is 60-min away.

portrait of author
portrait of author

[Taken 5:30am, on a marathon track]

The sky is still dark with a hint of rain.

My neon shoes look bright against the gray concrete.

After a few steps, the thick clouds above my head start to look like my bed, so very soft, so very cozy…

[Taken 8pm on stage at Tipsy Art, ‘Saigon Thơ Fest’ event]

Soft lights, a mic and too many eyes.

I performed my poem with a shaky voice, feeling like doing a presentation for 50+ clients under the stage.

Only this time, there’s applause instead of feedback or Q&A.

portrait of author
portrait of author

[Taken 11pm, halfway up a mountain in Vũng Tàu]

I was hanging on a rock with both hands, sweaty and smelly. The lights from the city far away look like tiny fireflies through the leaves. Tears filled my eyes. I miss my toilet at home so much!

[Taken back in 2020]

Me translating a philosophy book.

No ChatGPT in sight, just 10 online dictionaries and an identity crisis.

portrait of author

EXPERIENCE

COPYWRITER - TBWA, 7/2021 - 5/2025

  • Dig up insights, brainstorm ideas, and bring them to life.
  • Write across formats and categories: from brand concept to TikTok scripts, from kids’ animation to premium automobiles, tailored to varied audiences - gen Z, moms, high-end consumers…
  • Clients: Vinamilk, Mercedes-Benz, Panasonic, L’Oreal, Dulux

FREELANCE TRANSLATOR - TRE PUBLISHING HOUSE, 2020

  • Translated “The Socrates Express” by Eric Weiner into Vietnamese, published as “Lên Tàu Cùng Socrates”.

EDUCATION

RMIT UNIVERSITY, 2015-2019

  • Bachelor of Professional Communication (with Distinction)

From graphic design to interior spaces, see the breadth of my creative explorations.

More projects

Project

Redo

Digital Rebrand & User Experience

Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.

See Project →

Project

OKO Branding & Website

Web & Brand Copywriting

Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.

See Project →

Project

Thủ Thỉ Thành Thơ

Personal Poetry Page

Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.

See Project →

I’m not very photogenic, so I take selfies with a pen.

Here’s some highlight snapshots of me.

[Taken 10pm, back at TBWA office]

Me sitting at my laptop, the 50th tab open. 

A Google search bar show “synonym of chill”.

A Teams message pop up reminding the deadline is 60-min away.

portrait of author
portrait of author

[Taken 5:30am, on a marathon track]

The sky is still dark with a hint of rain.

My neon shoes look bright against the gray concrete.

After a few steps, the thick clouds above my head start to look like my bed, so very soft, so very cozy…

[Taken 8pm on stage at Tipsy Art, ‘Saigon Thơ Fest’ event]

Soft lights, a mic and too many eyes.

I performed my poem with a shaky voice, feeling like doing a presentation for 50+ clients under the stage.

Only this time, there’s applause instead of feedback or Q&A.

portrait of author
portrait of author

[Taken 11pm, halfway up a mountain in Vũng Tàu]

I was hanging on a rock with both hands, sweaty and smelly. The lights from the city far away look like tiny fireflies through the leaves. Tears filled my eyes. I miss my toilet at home so much!

[Taken back in 2020]

Me translating a philosophy book.

No ChatGPT in sight, just 10 online dictionaries and an identity crisis.

portrait of author

EXPERIENCE

COPYWRITER - TBWA, 7/2021 - 5/2025

  • Dig up insights, brainstorm ideas, and bring them to life.
  • Write across formats and categories: from brand concept to TikTok scripts, from kids’ animation to premium automobiles, tailored to varied audiences - gen Z, moms, high-end consumers…
  • Clients: Vinamilk, Mercedes-Benz, Panasonic, L’Oreal, Dulux

FREELANCE TRANSLATOR - TRE PUBLISHING HOUSE, 2020

  • Translated “The Socrates Express” by Eric Weiner into Vietnamese, published as “Lên Tàu Cùng Socrates”.

EDUCATION

RMIT UNIVERSITY, 2015-2019

  • Bachelor of Professional Communication (with Distinction)

From graphic design to interior spaces, see the breadth of my creative explorations.

More projects

thumbnail dự án

Artwork

Nhân gian Xà Lách - TBWA Tân Tỵ

Explore

thumbnail dự án

Web & Brand Copywriting

OKO Branding & Website

Explore

thumbnail dự án

Personal Project

Thơ cưới

Explore